[drdavid]

It has been a long time since you could get a truly bespoke car from a major manufacturer in a reasonable price segment.

But, you used to be able to order all sorts of stuff - or not order it. For example, you could save a few hundred bucks by not having a rear bumper, not having a radio, opting for manual windows and transmission, opting for no cruise control, etc...

There were a multitude of options and you could add/delete most anything you wanted.

These days, it's down to packages and colors. Often, you can't even mix packages and trying to get manually controlled windows will usually get you laughed at.

[kingsuper20]

Fun fact. On export first gen Camaro you could save a few bucks by ordering them with seat belt delete (A48 option).

[drdavid]

Indeed. Before safety belts were mandatory, they were optional on many models.