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by md_ 1832 days ago
Isn’t the DRM comparison exactly right, though? Improving ad targeting enables an ad-supported online ecosystem.

Admittedly, there’s a tragedy of the commons issue: I have no individual incentive to enable FLOC. But, similarly to your DRM example, at some point publishers could require it, no?

1 comments

> at some point publishers could require it, no?

They could. However they wouldn't have a way of enforcing you play along and don't have a separate floc ID for every site you visit