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You understand, that company goal is not to "build a good product", even less to "write a good code", it's to increase a company value (in the sense that "good code" is orthogonal to the goal)? It might be unfortunate for developers, but quite often (almost always from what I've seen) developers' role _is_ minor here. Not in derogatory sense, just money don't come from writing code, they come from sales. Also no, not everybody can be a good manager, and not everybody can be a good developer, as those two roles require different mindsets and different training, so very few people can effectively do either (and not at the same time). So a good developer normally can't do "whatever needs to be done". You don't want a developer to do your surgery, do you?