[Spivak]

The issue is buried in the premise of the question.

“If you’re going to see an ad regardless, would you rather it be relevant to you or not?”

The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.”

You know the cheeky “you won’t see fewer ads, they’ll just be leas relevant” line? The only long term solution to actually see fewer ads is to drive their value down to nothing.

The fact that you can pay to remove ads on a lot of services kinda gives the game away that they’re a net negative. Why would you ever want them gone if they’re so useful and helpful?

AdTech is such a garbage industry — drunk on their own delusions of facilitating commerce and helping businesses reach customers while being so annoying and vile that the only way their products to function is to insert themselves into every facet of life because nobody would ever seek them out on their own. Bleh.

[doomslice]

There's two sides to the equation though (I work on Supply Side ad tech).

There's a huge amount of content that people are just not willing to pay for, but would gladly view ads. You may be willing to pay for Youtube Premium and Twitch Plus or whatever, but the vast majority of people do not.

Do I feel like I'm a horrible person because I help make websites more money so they can stay in business? Heck no. It's the only reason 90% of these sites are able to exist in the first place.

[zentiggr]

So what happens when the tracking / fingerprinting / data mining that your industry keeps doubling down on, provides enough data for

-- your next health insurance change to triple your premiums because of that previous bill you had such a hard time paying down

-- your mortgage / refi / loan application to be denied for factors completely separate from your actual credit report, but have made it into a reputation system

-- you get quietly, passively bypassed for that job application from the reputation hit from that one really poorly thought through social media post last century.

Data mining and data stores that affect people's lives and opportunities, that aren't just obfuscated, but actively secret are a blight.

[Spivak]

I feel like gladly is overstating it a bit but I take your point. Users will put up with ads with a lot less resistance than a paywall. But that logic still doesn't really follow unless you think that businesses making money by literally any means they can get away with is an end unto itself.

If you have a service like YouTube that provides so much value and is such an economic multuplier that we can't possibly imagine society existing without it then why don't we just pay for it? The fact that we have no system to fund public goods that aren't ads and taxes is a huge failing. You're basically just describing a tax system that is paid in consumerism which sucks because it's inherently regressive.

If you have a product which is genuinely useful to hundreds of millions of people but that the value only materializes when it's available for 'free' to everyone then we should have ways of getting you funded that isn't attention or convincing individuals to pay you a subscription fee.

You're hitting on an important economic function that ads are currently doing but then twisting it around and saying that there's possibility for anything but ads to perform that function.

[fauigerzigerk]

>You're basically just describing a tax system that is paid in consumerism which sucks because it's inherently regressive.

Why is it regressive? High earners pay more for ad-funded sites than low earners. That's not regressive. It's not progressive either, strictly speaking, but it's better than subscription fees which are regressive because everyone pays the same absolute price regardless of their disposable income.

[danShumway]

> High earners pay more for ad-funded sites than low earners.

I'm not certain this is true. And targeted advertising certainly makes it less true, not more. Advertisers are not excluding low-income users from advertising, instead they're targeting more products at them that those users are more likely to buy.

Untargeted ads for higher-cost luxury products might make the Internet cheaper for low-income users, but that's not what is happening in the ad industry right now. Ads exist to get you to spend money, and they are just as targeted at poor people as they are at rich people.

I wouldn't be that surprised if the effect is the opposite, since poor people have less access to research resources, comparison shops, and trials that would allow them to combat the psychological effects of advertising. They're also generally under a lot more stress and time-pressure when they shop than rich people are, which is likely to make them even more vulnerable to manipulation during a difficult purchase decision.

[fauigerzigerk]

>I'm not certain this true

I'm pretty sure it is, because nothing changes the fact that you can ultimately only spend what you earn (even considering credit). A share of that spending goes to advertising.

If someone can spend 10 or 20 times as much as another person after basic food and shelter then that difference trumps all other factors by a very wide margin.

I don't think it matters much, but just for the record: I don't believe rich people comparison shop as much as lower income earners. They buy what they fancy and they throw away what they don't like. I also don't think rich people are much harder to manipulate (but I'm not sure about that). They think much less before tapping that buy button. I know that much.

[danShumway]

> If someone can spend 10 or 20 times as much as another person after basic food and shelter then that difference trumps all other factors by a very wide margin.

I'm not sure I follow? Google ads don't cost a percentage of the final product price. How much I spend on advertising might be entirely unrelated to the per-item cost of my product -- and how profitable my company is might not have anything to do with how luxury my company is, it might just be down to market penetration and my profit margins. Plenty of companies make enormous amounts of money targeting poor people.

Does an ad for a five-star restaurant on Google cost more than an ad for Taco Bell? And it's not like rich people are being shown a larger quantity of ads on a website than poor people.

[fauigerzigerk]

>The only long term solution to actually see fewer ads is to drive their value down to nothing

You can only hope that whatever marketers would do instead to promote their stuff is less annoying or damaging. I have my doubts.

[hkai]

Interesting point of view. Have you ever sold a product? I assume not, otherwise I can't imagine how you would conclude that ads don't contribute to sales and don't bring value to customers.

[MomoXenosaga]

"Why would you ever want them gone if they’re so useful and helpful?"

Good point. Netflix replaced cable for a reason. People can stomach ads up to a point but I don't think anyone likes them.

[1vuio0pswjnm7]

Well said.