[thomasahle]

> It was created so that well-behaved adtech companies could target based on FLOC alone, without having to resort to fingerprinting.

I think this is a pretty good take. With floc there is a possible storry to tell companies that want to target/customize, but only in the amount tolerated by the users.

Once thats established, it's much easier to go after shutting down businesses using less ethical means.