[EMM_386]

Further down it quotes ...

> “If your behavior doesn’t change, the algorithm will keep assigning you in that same cohort, so some users will have a persistent FLoC ID associated with them — or could."

When combined with other information that is already being used (such as canvas fingerprinting and other techniques), this looks like it can help narrow it down even further.

> “We can use that as another signal to create a stable identifier for them.”

[3np]

Arguably for advertisers it’s a benefit - if your behavior changes to that extent, likely you’d be better targeted by different ads.

[twobitshifter]

Right and floc was made for advertisers. They’re the customers here.