[wccrawford]

No, the article says they are doing it.

> As privacy and data ethics advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, linking unique insights about people’s digital travels to what they already know about them, even before third-party cookie tracking could have revealed it.

and

> Advertising companies are already strategically gathering FLoC IDs and linking them to identifiable data or analyzing them in an attempt to uncover information about people that may not have been known before, mimicking how they have parsed what third-party cookies told them about people’s behaviors.

[mavhc]

"starting to" "in an attempt to"

I see the submitted title has been altered anyway.