[berkes]

I'm a fan of Ash Maurya's Running Lean (ISBN-10: 9781449305178) and the Lean Canvas methodology it describes.

The entire premiss of that book is to avoid "faceless audiences" but to talk actual people that you think should or could be your customers.

Once you know it is important to find the right audience, the next step is to actually find them and engage. Which is what this "lean canvas" thing is about.