I don't think the article is sarcastic given the nature of their app.
Where does one draw the line though? ESG[1] is becoming increasingly important to investors and I already see financial institutions instituting controls in their apps around gambling [2].
When should large companies with sufficient reach implement opportunities to address social harms?
It is not and it is worrying. I think Apple is doing a great job about privacy, but it’s a fine line the one between user advocacy and the ethical state model…