[musicale]

Apple famously ignores its users because typically users just want cheaper/faster versions of what they already have; faster or cheaper horses rather than bicycles or cars.

Smartphone users already had devices they loved like BlackBerry and Palm Treo, not to mention Nokia, etc., but Apple stupidly introduced an "iPhone" that was very different from what smartphone users expected and were asking for. iPhone was like a shrunken version of the failed Microsoft Tablet PC, but without the nice stylus and Windows compatibility. Nobody besides Apple fanatics wanted one - until they actually saw it in action. All of a sudden a Treo-like Android phone didn't seem viable anymore, and Android had to pivot.

Ironically Apple did eventually end up delivering cheap, fast UNIX machines that run all day on batteries and fit in your pocket or backpack.