[strken]

There are three separate groups involved in modern software markets; the user, the author, and the middlemen who connect the two. I think the reason software for non-developers is awful is because the middlemen are incentivised to connect users to the most profitable software for the middleman, not the best for the user.

For example, there's no easy way to search the app store or Google play for free software with no ads, in any sense of the word free, because free software without ads isn't profitable. All the top ranking app review sites are listicles for ad-supported or paid apps, because those apps have marketing budgets. It is easier to find a FOSS app's github repo and navigate to the play store from there than it is to find FOSS apps on the actual store.

In general there's less profit to be made from showing someone high quality free products than low quality paid products who'll give you a cut of the take.