Doesn't having a hard upper age limit unnecessarily restrict your audience? Does the advice suddenly become irrelevant on your 35th birthday? If you're 34, are these tools waning in effectiveness?
No, the advice does not suddenly become irrelevant on your 35th birthday.
The writing style, presentation and tools recommended are optimised for the younger generation. This does not mean people who are 35+ can't use the service.
In fact, a little above 60% of the website's traffic comes directly from search engines. Less than 10% of these users make it to the homepage. They have no idea the website is designed for the under-35s, and they use it still.
The tools are relevant for everyone. It's just much easier to focus on one or two age groups now rather than everyone.
The writing style, presentation and tools recommended are optimised for the younger generation. This does not mean people who are 35+ can't use the service.
In fact, a little above 60% of the website's traffic comes directly from search engines. Less than 10% of these users make it to the homepage. They have no idea the website is designed for the under-35s, and they use it still.
The tools are relevant for everyone. It's just much easier to focus on one or two age groups now rather than everyone.