| They control computing for 50% of Americans. Not games, not movies. All computing. And all of the commerce around that computing. You have to pay their tax to interact with Apple customers in any way. Who are Apple customers? 50% of Americans. It's a protection racket and it's anticompetitive af. Furthermore, you can't use your own software stack / runtimes, have to dance to arbitrary rules, and can't deploy or update when you want or need to. Apple got this by building an awesome product, but they also played an incredibly evil game that puts Microsoft to shame. "We're protecting customers" really means "we're tying all of your hands and forcing you to walk the plank". I totally get how you love your shiny pocket device and you own Apple shares (and may even work there), but this company is destroying our industry and making it unfathomably hard for startups to get off the ground and succeed. Imagine if Apple hadn't made these draconian choices. We'd still have the technology we have today, but startups would be able to deploy when and how they want. And they wouldn't have to pay their margins away. |
It really is funny how we went from a major anti trust case against Microsoft for simply bundling a web browser with their OS [1]. The original decision in that case was actually to break up Microsoft, though was lost on appeal. And here we have Apple doing many magnitudes worse. Even in this original antitrust case, you could always bypass Microsoft entirely to install whatever software you wished. Apple has quite literally never allowed that possibility, has no intention of doing so, and any software you develop for the platform entitles Apple to a 30% cut. There's many markets with a profit margin under 10%, and here we have Apple taking 30%.
And people defend them for it.
[1] https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor....