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Do you think advertisement works? It is certainly possible, using advertising, to convince many people that NOW is the special time when taking on debt is actually OK, because rising house prices lift all boats. (Not really that different from any other gold rush..)

Which is what happened before 2008, when there was very little oversight in borrowing (e.g. NINJA loans). We know empirically that if the lenders are not obligated to make sure that the loans can be repayed, predatory lending will occur and cause social problems.