[politelemon]

I think it will continue to happen. People and orgs, when picking a service, don't have an incentive or a way to ask around to see what percentage of similar-service users are using that particular service. People and orgs will always flow towards cheap/popular/well-known services.

On the other hand, those handful of companies could be asked to structure their services so that an outage only affects a portion of customers and not all their customers. However! That would be more inefficient for them, and more expensive, and that cost would cause the people and orgs mentioned earlier to just flow towards the company that took those shortcuts.

[vikramkr]

There is an incentive to see what everyone else is using, so that you can use it too. Choose boring technologies applies to infra as well. Go with a big stable well known can or cloud provider instead of trusting your service to some fly by night startup etc.