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> Why has Twitter the company and its employees not taken action to deal with this? Because it's not their job to moderate this stuff. Angry, pissed off, outraged users are, from the perspective of social media companies, the best users. They refresh constantly (so more ad views), they come back constantly, and if they've gone away for too long, you can just figure out what's likely to piss them off the most, send them a notification, and they're right back into the ad delivery mill, engaged and outraged. And all that means more money for the company. Which is their interest. YouTube's guiding goal (at least some years back, as I heard it) was to increase hours watched. Period. Hours watched was the metric they optimized for, above all else. And it showed in the various recommendations that looked very broken from the outside world, but those tended to add hours watched. I don't think the algorithms were nearly smart enough to know that they were recommending some conspiracy theorist gateway video, or extreme political content, or such. They simply knew, "If we get people to watch this video, they will then spend a lot more time on YouTube." So, the more people that watch that video one way or another, the more hours watched, problem improved! It's very "paperclip maximizer" seeming sort of algorithm. Given that it's been known for years how to "drive your users nuts to keep them coming back" and social media companies have refined this to near perfection (it's Vegas in your pocket, without any of the regulations and rules Vegas casinos have to abide by), I'm in favor of some regulation on this sort of stuff, but I'm not at all sure it will actually matter. :/ |