1) Smartphone use, both in general and for web browsing, and
2) Spending on smartphones
These have been true long enough and to a large enough degree that they're usually taken as assumed, baseline facts by anyone involved in mobile software products.
The two of which are why companies not only care about them, but, in fact, iOS' numbers are so good on both of those that it can be tempting to go iOS first for many products, if you have to choose only one platform, even if your demographics don't skew iOS.
iOS devices are used more than Android devices, and their owners spend a lot more on average. There are probably several reasons for this and its unclear which is dominant, but in the end, it doesn't really matter why, if you're just chasing the market.
1) Smartphone use, both in general and for web browsing, and
2) Spending on smartphones
These have been true long enough and to a large enough degree that they're usually taken as assumed, baseline facts by anyone involved in mobile software products.
The two of which are why companies not only care about them, but, in fact, iOS' numbers are so good on both of those that it can be tempting to go iOS first for many products, if you have to choose only one platform, even if your demographics don't skew iOS.
iOS devices are used more than Android devices, and their owners spend a lot more on average. There are probably several reasons for this and its unclear which is dominant, but in the end, it doesn't really matter why, if you're just chasing the market.