[TeMPOraL]

> how hiring a PR firm interacts with sincerity

And importantly (arguably, more importantly), how it interacts with perception of sincerity. I don't know about other people, but to me, if PR is involved, I treat every word as manipulation, unless there's a strong reason to believe otherwise. Maybe there are PR firms that enforce 100% honesty in communication, but if they are, it doesn't seem to be a common occurrence.

And doubly so given the context. Amjad may be a CEO, and the apology is public on HN, but this is still mostly a personal conflict - it would be weird to involve a PR company in a personal dispute.