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We're just rolling our eyes that people actually believe that the full control apple wants over their products has anything to do with security.

It's the most profitable course of action, that's all there is to it.

But to address your question: if apple allowed other stores, they could be significantly more picky about what's allowed on their store. This would consequently increase the security for people only using the official store.

This is obviously a no-go however, as that would be less profitable then the current situation.

[tekknik]

I’m still failing to see the hand wavy logic that results in them being more picky if there are more stores. garbage apps (apps providing no real value but are otherwise safe) are not the problem. malware is. so they’re somehow being less picky about malware being on the store yet increasing the quantity of stores will allow them to remove more malware?

also you do understand businesses need to make profit, and keeping their customers happy is definitely the right way to do it in my book. so given your logic here, how do you explain all of the other privacy features apple gives away for free?