[cirno]

They have no competition to care anymore. Their closest competitor, Bing, has a 2.24% market share which consists mostly of people who don't bother to change their default browser's default search engine. Competition is necessary to breed innovation. See for example, IE6.

[progx]

That is true! Why should google do something? They say "use ads", to make money.

Use other search engines is the only way to do something.