In this case, revenue = device sales = popularity.
So you may think that you know more about product management and how to sell devices than Apple but given their experience it's a pretty tall claim.
Because freedom and power comes with tradeoffs. And many of those tradeoffs which come from multiple app stores, code execution etc are pretty unpalatable to most people.
iPad and iPad OS are designed entirely to siphon money from an existing core user base, while offering the user no freedom or power.
It may be an unbelievably slick consumption product, but it fails miserably at championing what a mobile computing device can be.