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The general outlook I hear from people who are signed to deals that pay advances is this: get as large an advance as you can, because you won't be getting anything else. Sure, if you go double platinum it might be worthwhile to audit the label and squeeze some more money out. Although recoupment provisions make it technically a loan, just like a VC, the label won't come after you forever if you don't recoup. At a certain point, they'll write it off and let it go; they won't be after you forever like a collection agency. As to how bands can earn a living, the answer is of course touring, merch (t-shirts, etc.) and for those with music with mass appeal, licensing to films, tv, and commercials. If you can self-produce, you can also do a licensing deal (P&D - pressing and distribution) for the record as well. The way to stay in control, of course, is to bootstrap it and form your own record company. Anyone curious about how these deals work in more detail should check out "Confessions of a Record Producer" by Moses Avalon (a pseudonym). |
In many smaller scenes, a successful tour is one that breaks even. They sleep on promoters floors, eat shitty food, and play in bars. I hear a lot of "fans" that download all of their music and think that they support the artist by going to their show. This is not the case.
The one way to really make money as I understand it - which is noted in the book you mention (though it is kind of dated now) - is royalties. If you are fortunate enough to have your song featured in ads and get into heavy rotation on the radio, you get paid outside of your recoupment costs (which they pull from record sales).