[Zumzoa]

Large, reputable company which people already pay a monthly/annual fee to (such as an antivirus service) offers free no-script and ad-block install to customers; something continually updated and intelligently moderated to remove adverts except on sites the user green-lights. Animated and flash-based adverts are the primary targets, while text and static images are left alone. This encourages websites to use these forms of advertising. If a video requires an unskippable video longer than 5 seconds to play before the feature video, a pop-up box with a list of alternate links to the video is generated; again, to push advertisers into short or static advertising.

The average user knows they need an antivirus program, and one brand in particular is recommended above all others because it helps keep the internet 'clean', in a sense.