[muzani]

There are plenty and it happens over and over again. TikTok is notably one of the biggest recent ones.

You build something that a few people really love, as opposed to something that everyone likes. Facebook did this with colleges. Pinterest with sharing. TikTok with content micro-creation.

Facebook throws a lot of money into trying to pin TikTok but it's doing poorly because it fails to understand why and because they try too hard to appeal to the mainstream. It's promoting sexy dance videos on its Reels, and the data supports this for obvious reasons. But TikTok has been more about the enjoyment of dancing with others, rather than ogling dancers.

Clubhouse had a good run but also went through the lifecycle of social media. At some point it goes from fun and happening to overpopulated and toxic, and unless quality control can catch up, it collapses.