[rlivsey]

We went through a similar discussion, we're based in England so the easiest for us would be to charge £ but we went with $ because we figured that:

* £ would likely put off Europeans & Americans

* € would likely put off Americans but UK would be more used to it

* $ doesn't put off UK or Europeans as while they may prefer their own currency, they are used to paying in $ for subscription based web services.

Ideally we'd let the user pick their own currency, but having to handle fluctuations & keep constant pricing wasn't something we fancied figuring out for launch. Also more currencies cost more to support.

[thibaut_barrere]

Thanks - I think it pretty sums it up, together with the result of the poll.

Sidenote but: how did you handle the VAT? I found this documentation: http://docs.recurly.com/advanced/value-added-tax/

[rlivsey]

We haven't sorted out the VAT situation yet, we've not launched the payment process & that's one of the things on my list to sort out before we do!

Thanks for the recurly link, we're using Spreedly but I don't think they handle that yet so will probably have to sort that ourselves by having VAT and non-VAT plans & set the customer up with the right one.

I've seen some places just absorbing the difference to keep it simpler, so that's an option too.

[thibaut_barrere]

I have a Spreedly starter kit too :) I'm still hesitating a bit on this.