[devspade]

I work for a SAAS that started in the UK. They used to bill in £'s, then in €'s and finally in $'s. Found that changing to $'s only significantly increased conversions.

Also, interesting - got another large uptick when we started accepting Amex - we're B2B and many US folks have company cards.

[3pt14159]

"Found that changing to $'s only significantly increased conversions" how much did it change it by? 3% (as a percent of a percent) or 15%? I would prefer not being at exchange mercy, but at a certain point you can just buy futures options to partially mitigate the damage.

[devspade]

Sales jumped around 25%, so pretty significant

[protomyth]

Yep, if you are a company focusing on business buyers, always make sure Amex is an acceptable form of payment. It sucks for fees, but you get a lot of business that way.

[thibaut_barrere]

Interesting - thanks for sharing! I wouldn't have guessed about the Amex part in particular...