[joadha]

The so-called "data economy" has improved our lives in immeasurable ways. I can more easily discover products that are relevant to me. Deserving innovations are granted a platform for quicker adoption. The world at large is more efficient, because relevant products and services are being delivered more quickly and efficiently than ever before.

The author is extremely paranoid. She uses the word "should" a whole lot, but does not back up her dictatorial statements with any reasoning.

This article has failed to scare me as intended.

[throwawaywindev]

Efficiency is not always a good thing. We’re not machines and we shouldn’t aspire to some Wall-E existence where we do nothing but consume without any inconvenience.

[starchild_3001]

There has to be limitations to the use and distribution of data. E.g. sensitive topics should be disallowed to be tracked. Otherwise, personalized ads are great. They make our lives immeasurably richer by enabling a free internet. They make small businesses grow and thrive. They allow users to find products they need w/o looking for them endlessly.