[smoldesu]

In all fairness, there are several ways to transmit arbitrary information on the AirTag protocol. The overall reason why people trust Apple with Airtags/Find My is because they're too big to fail. Everyone has already come to terms with the fact that iCloud owns their photos, iTunes owns their music... what's the difference if they also have your location data?

[teekert]

My iPhone’s backend is Nextcloud (files, picture uploads, contacts, calendar) I have 0 bytes in iCloud.