|
|
|
|
|
by jhunter1016
1847 days ago
|
|
If you are chasing RFPs, propose and build everything that checks all the boxes. If you are a product company and building for people who will hopefully love your product, it’s your job to understand the customers, understand the data, and build the right solution rather than building ALL the solutions. |
|
This dynamic is everywhere: Apple has customers, they look at what their customers need, and do various product extensions (like streaming games) to fill their needs.
Whereas many vendors on the Apple platform do the reverse: They fill just one need, and arrange their marketing to find the customers with that need across all ecosystems.
Things get interesting in “Business 201,” where a company with product focus builds up enough goodwill with their customers that they switch strategies and become customer-focused.
Which is also Apple’s story, going from being a microcomputer specialist to a device specialist to a services behemoth. It’s now about filling more needs for existing customers.