[marcosdumay]

AKA support doing the entire work, and pay attention to what defaults you choose. Don't stop at the first part.

He also says that your flexibility should be enough to fit the target audience, and not much more because you should focus on delighting that audience, not on broadening it.

I actually didn't like the article either. The means he pushes are known to not be very effective, and he makes a completely one sided analysis of a cost/benefit situation. But I think you are focusing too hard on the trees and missed the forest.