[WalterBright]

I know a couple of people with supercars of one sort or another, and they'll argue about how they accelerate faster than a Ferrari, corner better than a Ferrari, etc.

I'll just say "but it's not a Ferrari."

And they say, "sigh, I know."

Ferrari has amazing marketing.

I remember a tire ad in the 80's that went like:

Q: "Why do all Ferraris come with Pirelli tires?" A: "Because Enzo Ferrari wants it that way."

Q.E.D.

[toyg]

Yeah, they kinda are the Apple of the supercar world, with a reality-distortion field to boot. The color alone is a triumph of branding for the ages. McLaren is currently trying to do it with orange, but it's just not the same...

[WalterBright]

I just don't want an orange car. :-/

You'll see a blue Ferrari now and then, but I bet its resale value is at least 10% lower.