[at_]

>The lucky buyer went home with a certificate of authenticity and a set of instructions: the work, per Garau, must be exhibited in a private house in a roughly five-by-five-foot space free of obstruction.

There's some precedent here - the 'set-of-instructions-as-art-object' goes back at least the 70s (maybe earlier, not sure when Sol Lewitt first started doing them for his wall drawings [1], or if he was even the first), often used by conceptual artists as a tool to monetize/distribute (and institutions/patrons to support) an otherwise unmonetizable or undistributable practice. Kind of a retro move now in the age of NFTs and Patreon, but there's a history to it, even if this is probably one of the least interesting examples it I've seen

[1] https://imageobjecttext.com/2014/02/05/just-following-instru...

[laurent92]

Isn’t that the same as a company logo with instructions about minimum space to other elements and color of the background? How does it help with monetization?

[at_]

It just means there's a physical artefact - the value becomes attached the piece of paper with the instructions on, as that can then be used to manifest "legitimate" performances/installations of the work (eg in a museum, or wherever)