[spideymans]

>You give Apple Maps as an example, but that product was a major fumble at release. To the point Apple fired the exec in charge over it.

They fumbled, but that really didn't matter in the long run. Apple now has a perfectly competent mapping application. They've siphoned data away from Google and redirected it to themselves. Maps is now a key component to Apple's products and service, and has clearly become a cornerstone of Apple's AR roadmap. Apple Maps is now part of Apple's moat, and nobody can take that away from them. There is no situation in which Apple would go back to Google Maps. Sounds like a strategic win to me.

[bredren]

I’m in full agreement. My comment was to show just how much investment was required and how injurious it was early on.

I’m saying Zuck / FB could not stomach it at the time.