[andjd]

It's really hard to trust google on anything when it comes to ads and privacy. Will these changes stop Google from tracking and targeting you?

It seems that Facebook might have a much stronger case against Google here, since it's using its success in the smartphone OS market to hobble its biggest competitor in the digital ads market.

[zo1]

Google doesn't need to track you. They've shaped and driven the web to necessitate their own continued existence. They've also slowly been turning the web into essentially a walled-garden.

[poidos]

> It's really hard to trust google...

I feel the same way; very little chance Google stops this unless it doesn't affect them at all (either by having determined these identifiers aren't particularly effective, or by having cooked up some new scheme.)

[disgruntledphd2]

But of course it won't, this is a (similar to Apple's) play to reduce the amount of data other ad platforms get.

[manmal]

Apple’s tracking rules also apply to their own apps.

[disgruntledphd2]

Sure, but Apple have first party data on who you are and what you do on IOS, so they don't need IDFA. Google are similar on Android.

[swiley]

Yup, that's exactly what's going on here.

Google wants exclusive root on the web the way it has it on the phones they rent to you.