[oneeyedpigeon]

I'd be interested to know more about what type of content Trump published on his own blog, that proved unsuccessful. As someone observing from the UK, my assumption is that it was probably more long-form content. I wonder if comments were even possible. It wouldn't surprise me if short chunks of content, such as tweets, were far more popular with Trump's base than longer articles.

Edit: I see there are what I assume to be a couple of examples from his blog. They look very much like individual tweets. This turns it into quite an interesting case, one of a handful of examples I've seen where someone publishes the equivalent of their own twitter stream, on their own site. I used to have a great example, but I can't for the life of me now find it! In the case I've seen previously, the content was syndicated from the site to twitter — obviously, Trump doesn't have that option.

Edit2: It's Tantek Çelik's blog I'm thinking of: https://tantek.com/