[clarkevans]

What if pricing was listed in two parts: first, the price at current market rates, relative to its alternatives; second, a share of early adopter stock. The price paid less market rates for a comparable phone treated as an investment, perhaps as much as several hundred dollars per device. The stock pool being a percentage of the company commensurate with network-effects of its adoption. Sometimes crowd-sourced purchases like this are more easily justified, and even rewarded later, if accounted for as investments.