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by failwhaleshark
1839 days ago
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Huh? Businesses need to expand by demographics or by categories. This is what Amazon did. They started with books and then continually inched their way into new categories, new businesses, and new demographics. Zero to 1, then 1 to N. That's how to grow a platform, or at least the holding company that comprises a collection of platforms. Keeping brands separate also reduce objections: Disney and (what was) Touchstone, Toyota and Lexus, Technics and Panasonic, Trader Joe's and Aldi. |
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