[tuatoru]

"Modern, clean, new".

Is this self-mockery? It's hard to tell. But those adjectives often crop up with low budget knock-off* products whose makers don't have substantive things to say.

(Disclosure: I've used Firefox since 2008-ish, when it got me half an hour more battery life on my laptop than Chrome. Still using it.)

* knock-off: poorly executed clone.

[sfink]

Those adjectives crop up everywhere, as far as I can tell. Low budget, high budget, MBA-driven companies, engineer-driven companies, ...

They don't actually mean anything, from what I see. They're just what you say.

"Clean" is the only one that might mean something, but it reminds me of the old marketing question: "Which sounds better: 'Contains noropyronethrin!' or 'Contains less noropyronethrin than other leading brands!'?"