[brobdingnagians]

I once bought a bottle of expensive fountain pen ink for my sister as a present; the thing that struck me most about it was that they included a hand-written thank you note in the packaging. It was a family business, and I remember it, years later, because it was such a pleasant surprise, and an unexpected one from all of the other commercial encounters I have. It taught me the value of the personal touch and attention to detail for customers.

[xmprt]

And as a note to any big companies thinking of doing this, it has to be personal. I've gotten tons of cards and brochures in packages from big companies that I instantly throw away because it's usually just corporate jargon about how much thought was put into making this product "just for me".