[Natsu]

Yeah, it's funny, if you read How to Win Friends and Influence People and look only at the techniques mentioned directly without understanding them, you'd end up effectively becoming an old-timey salesman stereotype.

If you look at the techniques being used on you, the reader of that book, and try to understand the principles, it's a much different book.

Those techniques are constantly getting overused and burning out, they're just not a stable foundation to build something like public health communication on.

It's better to do our best to be honest and present all the things we know and don't know and explain when and how new data enters the picture and changes our conclusions. But you have to be aware of that within your own reasoning process first to be able to explain it to someone else, so it's not that easy to communicate.