[theshirin]

Hi there, thanks for the feedback. Totally agree with you on intro/demo videos, and we're planning to create those in the coming days/weeks.

The features behind a pay wall are the “reaction ranges” for all stack sizes other than 15bb. This is the ability to put in table action and see the resulting data/strategies. Generating that data is very time consuming, requires significant computing hardware, and we continually generate more of it in order to improve the quality of the existing data sets as well as to create more of it (eg more stack sizes). The primary value of our initial offering is rooted in this data, and poker players are willing to pay for it. Historically it’s been prohibitively expensive, though, and a big goal for us was to lower the barrier and make it more accessible.

Our actual moat, though, is the technology and design. The ease of entering and changing table action, how quickly we load the data visualized in all these different ways, the combined aesthetics + logic behind the color schemes… these are the kinds of things we’ve come to expect in consumer technology but hadn’t yet reached the realm of poker tech. We believe that these aspects of Floptimal are groundbreaking within poker.