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by jm_l
1839 days ago
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I came across this article a few weeks ago. The 23% number seems to be from this poll https://morningconsult.com/influencer-report-engaging-gen-z-... The author is mistakenly adding the 12% and 11% numbers. The real proportion is around 12% of young people. Given that in the poll, "influencer" is used basically synonymously with "celebrity" (Will Smith is considered an influencer) I'd say this is pretty reasonable actually. |
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