[Grustaf]

1) and 2) aren't very relevant, I'd argue that if Plato does indeed help people then you should focus on that.

As to the remaining points, they all focus on helping mentors. I don't think they need much help, they're already well off and successful, the issue is that the mentees have to pay.

Plato would make much more sense as a non-profit, where you would finance engineering and marketing with donations, and mentors would donate their time.