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by throw0101a
1841 days ago
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The only reason why she is paid to have her face on a billboard is because of her activities in the tennis world. If she is unknown to the general public for being a tennis star, then there is no value to the companies paying her for the use of her image. If she wants the endorsements she has to put up with the fame. The two go hand in hand. She is trading the hassle of extra attention for a big cheque. Besides perhaps Tiger Woods, I doubt a random person of the general public could name a golf player. Which is why Tiger Woods has/had the endorsement contracts. If have no problem with her just wanting to play tennis, or not wanting to be in the public spotlight. But to agree to be on public billboards, and not-agree to do public interviews, is an inconsistent position IMHO. Stop taking the multi-million dollar cheques if you don't want the attention. You'll fall into obscurity quite quickly: how many people pay attention to Andre Agassi or Steffi Graf nowadays? |
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The promotion of her as an athlete could focus on videos, photos and live spectatorship of the thing she actually does well. She can remain super famous in the context of her sport and people can otherwise leave her alone. Taking a sponsorship should not mean allowing someone control over your life outside of work.
The blind acceptance of the idea of “this is the way this industry has always been run, you better accept it or get out of the way” is how people like Weinstein ever had any power. Good on her to stand up for her well-being and point out the obvious flaws and exploitation in these systems that no one wants to address. That’s how change happens.