In some way they actually DO have the goal to hurt you though, specifically because it is aligned with their way of making money. When it comes to the attempt to shackle you onto their platform, increase "engagement" (outrage and negative emotion), put dark patterns into place to make leaving as hurtful as possible, and also invading the privacy of people not even directly using their platform. [1]
Facebook hurting you might be because they want the money, but they specifically choose to make money by hurting you, and society. [2][3]
So in the end I don't think it is wrong to phrase it that way. Someone beating you up in exchange for money still has the goal of beating you up.