[cseleborg]

On the same token, further down the article says:

> So, for example, circle.goal.leader and circle.goal.leaders are less than 1.2 miles (2km) apart along the River Thames.

The second one is in South Dakota for me: https://what3words.com/circle.goal.leaders

[ctz]

It's circle.goals.leader, which really underlines the point.

[simonjgreen]

Yes, this really demonstrates how this system doesn't live up to its promise. As someone previously involved in a SAR team I find the growing expectations on W3W very frustrating. It's like watching a slow train wreck. Ambulance and police services here are rolling it out in a kind of shadow-IT form way too rapidly. The largest problem I have with it by far though is pegging all these organisations to a reliance on a tech startup and a closed license.