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by towergratis 1851 days ago
> My new cellphone literally has a Hasselblad camera on it

Sorry to bust your bubble, but no, your phone doesn't have a Hasselblad camera on it.

It has a lens that Hasselblad worked on, together with the vendor.

Which in itself tells more about brand dilution, and the market loss of cameras to phones, than the quality of your phone's camera.

2 comments

And how long has it been since Hasselblad has been particularly relevant? They were sliced into pieces, and now they are owned by DJI.

https://www.slrlounge.com/dji-now-majority-shareholder-of-ha...

It might be even worse, if I recall correctly, Hasselblad might be only responsible for the color science.