[doobeeus]

My concern is for people who take Apple's marketing (what's really in Apple's DNA) at face value, not Google or especially Facebook.

[nojito]

It's not marketing. Apple has cared about privacy since the 80s/90s.

Jobs even went so far and envisioned a private mesh network to avoid cell/internet networks from snooping on iPhone users.

[hu3]

I remember when Google was the "good guy".

We should not forget that these companies are nothing but shareholder driven business and their incentives can and do change.