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by karlp
1849 days ago
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As someone who doesn't work in advertising but is insterested in the space, I find your comment interesting but it doesn't help you are not providing much data for your hot take either. You mention Kickstarter, but looking at the list of crowdfunded projects, most of the successful ones were quite a while ago, if anything the most recent ones looks like scammy crypto coins, which would suggest advertising works rather for bad projects, a net negative. https://en.m.wikipedia.org/wiki/List_of_highest-funded_crowd... |
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If you want to see Kickstarter projects that failed because of lack of advertisement, I suggest you to go Kickstarter itself[1]... you may have better luck than going on the List of highest-funded crowdfunding projects, which is mostly unrelated to Kickstarter.
You'll see that most of them doesn't require much money to works. The only reason they doesn't get that money is their lack of advertising. Sure they could buy ads, but you'll see that they all are pretty niche too, they can't just get the same advertising as a bus stop, that would be just too absurd and cost them 100x more than their current goal.
You can believe they just doesn't deserve to exist, that's fair, but that's not the point. The point is to show the importance of advertising and how niche project just couldn't reach their audience if you make it harder and harder to reach.
[1] https://www.kickstarter.com/discover/advanced?raised=0&sort=...