[cardosof]

I guess that's what happens when you start late. Everyone else has their moats in place and you either 1) start from scratch at hardware level and develop a new phone from the ground up - electronics, OS, utility apps, dev tools or 2) focus on creating the next platform.

Both are really high cost, complex, multi-year bets with lots of moving parts and no real hint of consumer adoption/market size until way after the ship's sailed.

In my opinion, as a consumer, they're really on the path to make VR happen and their wrist-based tech and Oculus is very promising. What VR still needs, after all those years since it's been accessible to the general public, is a killer app, and one can only guess why no one has developed it yet.

[Duralias]

What would the "killer app" even be, you make it sound like it should be very obvious what it would be, but even knowing exactly what it should be, a killer app is still just luck and the right timing.

The only app that I could imagine bringing mainstream appeal would be a Ready Player One Oasis kind of thing (I've only seen movie, not read the book), but seeing and testing all the social vr apps we have now, the Oasis is the most fantasy thing about that universe.

[cardosof]

I'm sorry if I wasn't clear, my point is exactly the opposite: since we know commercial VR for quite some time and there's no killer app yet, maybe there won't be a killer app at all unless technology improves so much it'll look like magic (like Ready Player One).